The Information Architecture Institute
A conference on designing
complex information spaces of all kinds.
New York City, October 4 and 5, 2007

WSJ has one answer to the “what the hell do we call ourselves?” question…


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In our last hour at IDEA on Friday we all moved close to the stage and sat in the front rows in Tishman Auditorium at Parsons New School of Design. We talked about the experience shared and knowledge created at IDEA 2007. This whiteboard summarized the concepts and discussions that flowed from two great days of talks by some of the foremost designers, information architects, and researchers in the field.

Bullet point number three from our concluding discussion is “what the hell do we call ourselves?” — this topic continues to be a recurring theme in IA circles and was touched upon in the pre-conference workshops with David Bishop and Paul Gould from MAYA Design.

Wayfinders was the answer provided by this Wall Street Journal article today (free access for 7 days). While it focuses on the work of a single firm in designing user experiences at airports around the country. The firm mentioned in the article, Carter & Burgess, describes itself as a full-service, multi-disciplined, consulting firm offering services in planning, engineering, architecture, construction management, and related areas. Not as succinct as the one word Journal description for sure.

Thank you to all who attended IDEA 2007, and if you couldn’t make it to NYC last week, I hope you’ll plan to attend in 2008. Stay tuned to this blog for location and date information. Additionally, we will be posting podcasts from the conference soon, and slides from speakers as they release them for publication. In the meantime, for more IDEA 2007 photos, check out our official Flickr group and photo collections from various artists.

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