Dan Hill: The New Media
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Drawing from work in both strategic and operational areas at the BBC in London, I’ll explore some of the ways big media companies are approaching the new media landscape. Far from being marginalised by Web 2.0-style operations, I’ll argue that broadcast media can be reinvented to take advantage of both its traditional strengths and the new environment it finds itself in. I’ll highlight the course we’re plotting between between the top-down, fully-articulated, designed, broadcast models and the fully-participative, emergent, vernacular, open-ended, networked models. Essentially believing there is some value in both, and lots in their potential fusion. This will include examples of strategic work defining the design and navigation principles around the next generation BBC website as well as tactical steps towards this, drawn from interactive products and services made at BBC Radio & Music. This will include using hosting music festivals in Second Life, explorations of ‘Lost’ mapped onto graphical scores, spurious relationships between urban planning and designing media systems and tricks for getting design ‘into the boardroom’.