The Information Architecture Institute
A conference on designing
complex information spaces of all kinds.
New York City, October 4 and 5, 2007

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Conference survey feedback visualized on Many Eyes


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Martin Wattenberg and Fernanda Viegas gave us an update on the Many Eyes project at IDEA 2007. Upon hearing about the tag cloud feature we uploaded attendee answers to a post-conference survey to give it a try:

tag cloud of survey question from IDEA survey

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WSJ has one answer to the “what the hell do we call ourselves?” question…


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In our last hour at IDEA on Friday we all moved close to the stage and sat in the front rows in Tishman Auditorium at Parsons New School of Design. We talked about the experience shared and knowledge created at IDEA 2007. This whiteboard summarized the concepts and discussions that flowed from two great days of talks by some of the foremost designers, information architects, and researchers in the field.

Bullet point number three from our concluding discussion is “what the hell do we call ourselves?” — this topic continues to be a recurring theme in IA circles and was touched upon in the pre-conference workshops with David Bishop and Paul Gould from MAYA Design.

Wayfinders was the answer provided by this Wall Street Journal article today (free access for 7 days). While it focuses on the work of a single firm in designing user experiences at airports around the country. The firm mentioned in the article, Carter & Burgess, describes itself as a full-service, multi-disciplined, consulting firm offering services in planning, engineering, architecture, construction management, and related areas. Not as succinct as the one word Journal description for sure.

Thank you to all who attended IDEA 2007, and if you couldn’t make it to NYC last week, I hope you’ll plan to attend in 2008. Stay tuned to this blog for location and date information. Additionally, we will be posting podcasts from the conference soon, and slides from speakers as they release them for publication. In the meantime, for more IDEA 2007 photos, check out our official Flickr group and photo collections from various artists.

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Reminder IDEA starts in 8 days! New 30% discount offer on IDEA with Web 2.0 Bootcamp from Web 2.0 University


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IDEA 2007 is coming to NYC, October 3-5. We’ve also got a fantastic promotion available for people who want to attend IDEA and Web 2.0 Bootcamp on October 2, in NYC.web2u_r2_c2.png

Web 2.0 Bootcamp leads you through a deep exploration of the latest ideas, business models, trends, and techniques behind Web 2.0 with a special emphasis on proven, actionable methods for creating new online
products and services – or transforming existing ones – using a Web 2.0 model.

If you want to attend both events, you will receive 30% off regular registration prices for both Web 2.0 University & IDEA 2007 – if you already registered for IDEA, you can still take advantage of the Web 2.0 Bootcamp discount by purchasing an upgrade. Click here to register or for more information visit Web 2.0 University.

Also, don’t forget about our great IDEA group discount - we’re offering a special group rate. Bring your team! Groups of 5 or more receive an additional 10% off. For instance, a group of IAI members, each registration is only $450.00. A group of 5 or more non-IAI members pays only $540.00 per individual. Register here and just choose Group from the ticket list.

Or why not join IAI as a group and get a great discount for all your members:
http://web.memberclicks.com/mc/page.do?sitePageId=43667&orgId=ii

Want to mix and match non-member and member tickets or learn more about IDEA discounts and group membership? Contact <membership@iainstitute.org>. Feel free to pass this message on to your colleagues and groups you think would be interested.

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